Media Research and Planning Services
Media research and planning is as important to the success of a marketing campaign as creative execution and messaging. Media investments make up the bulk of marketing expenditures and should be more than an afterthought or based on "best guesses."
Network Affiliates invests thousands of dollars each year so that we can evaluate your market area and determine the most efficient and effective use of advertising dollars to reach your target audience.
Our research tools include: Nielsen, Arbitron, TNS Media Intelligence, Scarborough, SRDS, MRI. These tools provide data on demographics and the target audience's media consumption habits to uncover what your potential patients are reading, listening to and watching -- and when, where, why and how.
Knowing which media or combination of media to use, where to place your ads, how frequently they need to run, and negotiating the best prices are what make our media planning and media buying services so effective.
Unlike local media sales reps that only care about selling their product, and spin data to support their sales pitch, Network Affiliates impartially evaluates your media options to ensure your marketing messages reach prospective patients with the greatest possible return on your investment.
Our media expertise is just one more reason why Network Affiliates consistently delivers impressive medical marketing results to our clients.
If you would like a Media Market Analysis to help determine the most efficient and effective use of marketing dollars to reach your goals, please contact or call Network Affiliates today.