Marketing Medical Practices Through TV/Radio Advertising

Should doctors be advertising on TV?  Do TV commercials that advertise medical services compromise the integrity of the medical profession?  Does TV advertising for elective procedures actually work?

The answer is this: If the advertising is classy, tasteful, dignified and professional, and at the same time delivers a compelling marketing message and a motivating call to action, then television advertising for medical practices and services can be one of the most powerful forms of marketing there is.

Network Affiliates has been a medical marketing and advertising agency since 1985.  Through our professionally produced TV commercials, we have successfully grown the practices of cosmetic surgeons, cosmetic dentists, bariatric surgeons, ophthalmologists and orthodontists nationwide.

Please click the links below to see samples of our television commercials for doctors, dentists and orthodontists.

Ophthalmology Bariatric Surgery Cosmetic Surgery Cosmetic Dentistry & Orthodontics

The Benefits of Television Advertising for Medical Practices

No other media has the reach and multi-sensory impact of television, which uses sight, sound, motion and emotion to elicit response and motivate action.  Despite the advent of the Internet, TV advertising is still the best and most high-impact way of broadly reaching prospective patients in your region.  Television exposure helps to powerfully brand your practice in a way that viewers retain.  It helps differentiate you from your competition, keeps you and the procedures you offer top of mind, and establishes a strong and lasting market presence.

In-House Expertise and One-Stop Production

Television advertising does not have to be prohibitively expensive. Network Affiliates has its own in-house TV commercial production studio and a full staff of sophisticated medical marketing professionals to present your practice in the most high-impact and compelling way possible. We help you convey confidence, trust, skill and expertise and make a lasting impression on your audience.  We help you communicate the unique aspects of your practice directly and personally, and showcase your surgical results.  And because of our in-house capabilities, a television commercial for your medical practice can be surprisingly affordable.  We offer custom commercial production as well as several choices of customizable TV commercials that have proved very effective.  

Radio Advertising for Medical & Dental Practices

Radio can be a highly effective way to reach today's busy working professionals. Many individuals listen to the radio during morning and evening drive times and throughout their work day.

As experts in marketing medical practices and procedures, Network Affiliates specializes in developing radio commercials that cut through the clutter, create "theatre of the mind", make powerful and lasting impressions on listeners, and elicit call-to-action responses from prospective patients.

We create custom radio commercials for ophthalmologists, bariatric surgeons, cosmetic dentists/orthodontists and plastic surgeons in radio markets throughout the U.S.  We also offer several customizable radio commercials.

Radio Commercial Production

Our in-house, state-of-the-art sound studio is equipped with the latest in audio technology. Our professional staff of writers, editors, producers and directors ensure high production values and effective campaigns that have helped doctors and dentists in many markets grow their practices. 

Please visit our Testimonials page to read what our clients have to say about how Network Affiliates helped them grow their medical practices.

For more information about how television and radio advertising can successfully market elective medical or dental procedures, please contact or call Network Affiliates today

1-800-525-3332.